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Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising - Vol. I V by Gordon C. Bruner, Paul J. Hensel and Karen E. James

By: Contributor(s): Material type: TextTextPublication details: Australia Thomson c2001Description: xxii,842p.: ill.; 22cmISBN:
  • 1587992051
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Includes indexes

Troubleshooting process operations Norman P. Lieberman

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