Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising - Vol. I V

Bruner, Gordon C.

Marketing scales handbook a compilation of multi-item measures for consumer behavior and advertising - Vol. I V by Gordon C. Bruner, Paul J. Hensel and Karen E. James - Australia Thomson c2001 - xxii,842p.: ill.; 22cm

Includes indexes

Troubleshooting process operations

1587992051


DPM,DRM,AEN
Marketing research IxStatistical methods IxHandbooks, manuals, etc.
Scaling (Sosial sciences) IxHandbook, manuals, etc.