Marketing scales handbook (Record no. 460)

MARC details
000 -LEADER
fixed length control field 00841nam a2200217Ia 4500
001 - CONTROL NUMBER
control field 0000000152
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231110s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1587992051
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8302
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) BRU
-- 2001
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Bruner, Gordon C.
245 00 - TITLE STATEMENT
Title Marketing scales handbook
Remainder of title a compilation of multi-item measures for consumer behavior and advertising - Vol. I V
Statement of responsibility, etc. by Gordon C. Bruner, Paul J. Hensel and Karen E. James
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Australia
Name of publisher, distributor, etc. Thomson
Date of publication, distribution, etc. c2001
300 ## - PHYSICAL DESCRIPTION
Extent xxii,842p.:
Other physical details ill.;
Dimensions 22cm
500 ## - GENERAL NOTE
General note Includes indexes
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Troubleshooting process operations
-- Norman P. Lieberman
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element DPM,DRM,AEN
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research IxStatistical methods IxHandbooks, manuals, etc.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Scaling (Sosial sciences) IxHandbook, manuals, etc.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Hensel, Paul J.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name James, Karen E.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
          PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR 13/08/2008 Teras Gaya Enterprise 505.24   658.8302 BRU 0000042352 10/11/2023 32102 505.24 10/11/2023 Reference