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Principles of direct and database marketing Alan Tapp.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ Prentice Hall c2001.Description: xxii, 362 p. ill. 24 cmISBN:
  • 0130169757
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Item type Current library Collection Call number Copy number Status Date due Barcode
Buku Buku PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR Koleksi Umum (Rak Terbuka) 658.84 COU (Browse shelf(Opens below)) 39968 Available 0000033390

Includes bibliographical references (p. 351-355) and index.

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