Principles of direct and database marketing (Record no. 19807)

MARC details
000 -LEADER
fixed length control field 00536nam a2200169Ia 4500
001 - CONTROL NUMBER
control field 0000006601
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231110s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0130169757
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.84
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) COU
-- 2001
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Coupey, Eloise.
245 00 - TITLE STATEMENT
Title Principles of direct and database marketing
Statement of responsibility, etc. Alan Tapp.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ
Name of publisher, distributor, etc. Prentice Hall
Date of publication, distribution, etc. c2001.
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 362 p.
Other physical details ill.
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 351-355) and index.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Title.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
        Koleksi Umum (Rak Terbuka) PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR 31/03/2009 Amiza Publishing   658.84 COU 0000033390 10/11/2023 39968 10/11/2023 Buku