Principles of direct and database marketing
Coupey, Eloise.
Principles of direct and database marketing Alan Tapp. - Upper Saddle River, NJ Prentice Hall c2001. - xxii, 362 p. ill. 24 cm.
Includes bibliographical references (p. 351-355) and index.
0130169757
Internet marketing.
Principles of direct and database marketing Alan Tapp. - Upper Saddle River, NJ Prentice Hall c2001. - xxii, 362 p. ill. 24 cm.
Includes bibliographical references (p. 351-355) and index.
0130169757
Internet marketing.