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DIGITAL MARKETING ANALYTICS : MAKING SENSE OF CONSUMER DATA IN A DIGITAL WORLD / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang]

By: Contributor(s): Material type: TextTextPublisher: [New York] : Pearson Education, Inc., 2018Copyright date: ©2018Edition: Second editionDescription: xix, 252 pages : illustrations, map ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780789759603
Subject(s): DDC classification:
  • 658.872 HEM 2018
Contents:
Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Buku Buku PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM TEKNOLOGI(SAINS GUNAAN) Koleksi Umum (Rak Terbuka) 658.872 HEM 2018 (Browse shelf(Opens below)) 1 Available B000000777
Buku Buku PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM TEKNOLOGI(SAINS GUNAAN) Koleksi Umum (Rak Terbuka) 658.872 HEM 2018 (Browse shelf(Opens below)) 2 Available B000000778
Buku Buku PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM TEKNOLOGI(SAINS GUNAAN) Koleksi Umum (Rak Terbuka) 658.872 HEM 2018 (Browse shelf(Opens below)) 3 Available B000000779
Buku Buku PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM TEKNOLOGI(SAINS GUNAAN) Koleksi Umum (Rak Terbuka) 658.872 HEM 2018 (Browse shelf(Opens below)) 4 Available B000000780
Buku Buku PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM TEKNOLOGI(SAINS GUNAAN) Koleksi Umum (Rak Terbuka) 658.872 HEM 2018 (Browse shelf(Opens below)) 5 Available B000000781

Includes bibliographical references and index.

Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.

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