MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01939cam a2200373 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
20304002 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241129114554.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180123t20182018nyuab b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780789759603 |
| Terms of availability |
RM157.30 |
| Qualifying information |
paperback |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
YDX |
| Language of cataloging |
eng |
| Transcribing agency |
PUO |
| Description conventions |
rda |
| Modifying agency |
JRZ |
| -- |
OCLCF |
| -- |
DLC |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
HEM 2018 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hemann, Chuck |
| Relator term |
author |
| 9 (RLIN) |
2310 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
DIGITAL MARKETING ANALYTICS : |
| Remainder of title |
MAKING SENSE OF CONSUMER DATA IN A DIGITAL WORLD / |
| Statement of responsibility, etc |
Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
[New York] : |
| Place of producer, publisher, distributer, manufacturer |
Pearson Education, Inc., |
| Date of production, publication, distrribution, manufacture, or copyright notice |
2018 |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distrribution, manufacture, or copyright notice |
©2018 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 252 pages : |
| Other physical details |
illustrations, map ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.<br/><br/> |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| 9 (RLIN) |
1692 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Digital media |
| 9 (RLIN) |
2145 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media |
| 9 (RLIN) |
2313 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| 9 (RLIN) |
2205 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Digital media |
| Source of heading or term |
fast |
| 9 (RLIN) |
2145 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Internet marketing |
| Source of heading or term |
fast |
| 9 (RLIN) |
1692 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Source of heading or term |
fast |
| 9 (RLIN) |
2205 |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Social media. |
| Source of heading or term |
fast |
| 9 (RLIN) |
2313 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Burbary, Ken, |
| Relator term |
author |
| 9 (RLIN) |
2316 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Owyang, Jeremiah |
| Relator term |
Foreword |
| 9 (RLIN) |
2319 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Buku |
| Classification part |
658.872 |
| Item part |
HEM 2018 |
| Department |
JABATAN PERDAGANGAN |
| Program |
|
