DIGITAL MARKETING ANALYTICS : MAKING SENSE OF CONSUMER DATA IN A DIGITAL WORLD /
Hemann, Chuck
DIGITAL MARKETING ANALYTICS : MAKING SENSE OF CONSUMER DATA IN A DIGITAL WORLD / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] - Second edition - xix, 252 pages : illustrations, map ; 24 cm
Includes bibliographical references and index.
Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
9780789759603 RM157.30
Internet marketing
Digital media
Social media
Marketing--Management
Digital media
Internet marketing
Marketing--Management
Social media.
658.872 / HEM 2018
DIGITAL MARKETING ANALYTICS : MAKING SENSE OF CONSUMER DATA IN A DIGITAL WORLD / Chuck Hemann, Ken Burbary ; [foreword by Jeremiah Owyang] - Second edition - xix, 252 pages : illustrations, map ; 24 cm
Includes bibliographical references and index.
Understanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
9780789759603 RM157.30
Internet marketing
Digital media
Social media
Marketing--Management
Digital media
Internet marketing
Marketing--Management
Social media.
658.872 / HEM 2018