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Product management & strategy / Donald R. Lehmann ... [et al.]

Contributor(s): Material type: TextTextDescription: xvi, 384p. : ill. ; 26cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9789675771170 (pbk.) :
Subject(s): DDC classification:
  • 658.56 22
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Includes bibliographical references and index

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