Product management & strategy / (Record no. 61887)

MARC details
000 -LEADER
fixed length control field 01227nam a2200397 a 4500
001 - CONTROL NUMBER
control field vtls000648745
003 - CONTROL NUMBER IDENTIFIER
control field PNM
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20241112141024.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110714t2010 my a e | 001 0 eng
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number M11-10089
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789675771170 (pbk.) :
Terms of availability RM55.90
Qualifying information paperback
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201206251055
Level of effort used to assign nonsubject heading access points noraini_y
Level of effort used to assign subject headings 201111251412
Level of effort used to assign classification azma
Level of effort used to assign subject headings 201109121204
Level of effort used to assign classification anis_omar
040 ## - CATALOGING SOURCE
Original cataloging agency BNM
Transcribing agency PNM
Language of cataloging eng
Description conventions rda
049 ## - LOCAL HOLDINGS (OCLC)
Holding library klpmal
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.56
Edition number 22
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.56
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) PRO
090 20 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.56
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) PRO
245 00 - TITLE STATEMENT
Title Product management & strategy /
Statement of responsibility, etc Donald R. Lehmann ... [et al.]
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 384p. :
Other physical details ill. ;
Dimensions 26cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
9 (RLIN) 1230
650 20 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products
General subdivision Marketing
9 (RLIN) 1233
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Lehmann, Donald R.
9 (RLIN) 1236
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
6 1000829535
e 2000647
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
6 1000829536
e 2000648
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
6 1000829537
e 2000649
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
6 1000829538
e 2000650
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
6 1000829539
e 2000651
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
6 1000829540
e 2000652
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
6 2000366129
a 658.56 PRO M
949 ## - LOCAL PROCESSING INFORMATION (OCLC)
6 2000366158
a 658.56 PRO M

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