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Product management & strategy /

Product management & strategy / Donald R. Lehmann ... [et al.] - xvi, 384p. : ill. ; 26cm.

Includes bibliographical references and index

ISBN: 9789675771170 (pbk.) : RM55.90

Nat. Bib. No.: M11-10089

Subjects--Topical Terms:
Product management
New products--Marketing

Dewey Class. No.: 658.56

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