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Marketing plans for service businesses a complete guide Malcolm McDonald, Adrian Payne.

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Material type: Text

TextPublication details: Amsterdam ; Boston Elsevier c2006.Edition: 2nd.edDescription: xiv, 401 p. 25 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due
Buku	PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR	Koleksi Umum (Rak Terbuka)	658.8022 MCD (Browse shelf(Opens below))	34251	Available

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Previous	658.802 WIL The secrets of selling how to win in any sales situation	658.802 WIL Creating corporate reputations identity,image and performance	658.802 ZAI Pengurusan pemasaran	658.8022 MCD Marketing plans for service businesses a complete guide	658.8022 RAN Marketing strategies a contemporary approach	658.8028 COL Search marketing strategies a marketer's guide to objective-driven success from search engines	658.804 BLO Business-to-Business market research	Next

Includes bibliographical references and index.

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