Marketing plans for service businesses a complete guide
McDonald, Malcolm.
Marketing plans for service businesses a complete guide Malcolm McDonald, Adrian Payne. - 2nd.ed. - Amsterdam ; Boston Elsevier c2006. - xiv, 401 p. 25 cm.
Includes bibliographical references and index.
075066746X (pbk.)
DPM, DRM
Service industries--Marketing.
Service industries--Planning.
Marketing plans for service businesses a complete guide Malcolm McDonald, Adrian Payne. - 2nd.ed. - Amsterdam ; Boston Elsevier c2006. - xiv, 401 p. 25 cm.
Includes bibliographical references and index.
075066746X (pbk.)
DPM, DRM
Service industries--Marketing.
Service industries--Planning.