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Principles of direct and database marketing Alan Tapp.

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Material type: Text

TextPublication details: Upper Saddle River, NJ Prentice Hall c2001.Description: xxii, 362 p. ill. 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due
Buku	PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR	Koleksi Umum (Rak Terbuka)	658.84 COU (Browse shelf(Opens below))	39968	Available

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Previous	658.84 BER Electrical wiring estimating & costing	658.84 BER Electrical wiring estimating & costing	658.84 BRA International marketing strategy	658.84 COU Principles of direct and database marketing	658.84 CZI Patents Act 1983 (Act 291) & Patents Regulations 1986 (as at 10th April 1999)	658.84 DOO International marketing strategy analysis, development and implementation	658.84 HOL Global marketing a decision-oriented approach	Next

Includes bibliographical references (p. 351-355) and index.

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