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Marketing communication Principles and practice Richard J Varey by
- Varey, Richard J
- xx, 686 p. ill. 24 cm
- Title
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: London Routledge, Taylor Francis Groups c2001
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.802 VAR.
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Marketing communications contexts, strategies, and applications Chris Fill. by
- Fill, Chris
- xx, 686 p. ill. 24 cm
- Title
Edition: 4th.ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York Pearson Education LTD c2005
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.802 FIL.
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Integrated marketing communications David Pickton, Amanda Broderick. by
- Pickton, David
- xx, 686 p. ill. 24 cm
- Broderick, Amanda
- Title
Edition: 2nd.ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Harlow FT Prentice Hall c2005
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.802 PIC.
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Negotiating Peter H. Engel by
- Engel, Peter H
- xx, 686 p. ill. 24 cm
- Title
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: New York McGraw-Hill c1996
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.4 ENG.
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