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Integrated marketing communication : creative strategy from idea to implementation / Robyn Blakeman.

By: Material type: TextTextPublication details: Lanham, Md. : Rowman & Littlefield Publishers, c2007.Description: viii, 267 p. : ill. ; 24 cmISBN:
  • 9780742529649 (pbk. : alk. paper)
  • 0742529649 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8/02 22
LOC classification:
  • HF5415.123 .B557 2007
Online resources:
Contents:
Integrated marketing communication -- IMC marketing plans -- Left- and right-brain selling points -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Direct marketing -- Sales promotion -- Internet marketing.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Buku Buku PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR Koleksi Umum (Rak Terbuka) 658.802 BLA 2007 (Browse shelf(Opens below)) Available 0000052424

Includes bibliographical references (p. 261-262) and index.

Integrated marketing communication -- IMC marketing plans -- Left- and right-brain selling points -- Branding and positioning -- Creative briefs -- The creative process -- Copywriting -- Campaigns -- Public relations -- Newspaper advertising -- Magazine advertising -- Radio advertising -- Television advertising -- Direct marketing -- Sales promotion -- Internet marketing.

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