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Marketing management Philip Kotler, Kevin Keller. by
  • Kotler, Philip
  • xx, 686 p. ill. 24 cm
  • Keller, Kevin Lane
  • Title
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Jersey Pearson c2006
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.8 KOT.

Strategic brand management building, measuring, and managing brand equity Kevin Lane Keller. by
  • Keller, Kevin Lane 1956-
  • xx, 686 p. ill. 24 cm
  • Title
Edition: 2nd.ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, N.J. Prentice Hall c2003
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.827 KEL.

A framework for marketing management by Philip Kotler and Kevin Lane Keller by
  • Kotler, Philip
  • Keller, Kevin Lane
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper saddle River,NJ Pearson Education Inc. c2007
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.8 KOT.

Best practice cases in branding lessons from the world's strongest brands Kevin Lane Keller by
  • Keller, Kevin Lane
  • Title
  • xx, 686 p. ill. 24 cm
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Upper Saddle River, NJ Prentice Hall 2003
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.827 KEL.

Marketing management Philip Kotler, Kevin Lane Keller. by
  • Kotler, Philip
  • Keller, Kevin Lane
  • Title
  • xx, 686 p. ill. 24 cm
Edition: 14th [ed.]
Material type: Text Text; Format: print
Publication details: Upper Saddle River, N.J. Prentice Hall, 2012
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.8 KOT.

Marketing management Philip Kotler, Kevin Lane Keller by
  • Kotler, Philip
  • Keller,Kevin Lane
  • Kotler,Philip
Edition: Global ed.
Material type: Text Text; Format: print
Publication details: Harlow, England Pearson Education Limited 2012
Availability: Items available for loan: PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR (1)Call number: 658.8 KOT.

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