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Strategic brand management building, measuring, and managing brand equity Kevin Lane Keller.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. Prentice Hall c2003.Edition: 2nd.edDescription: xxvii, 788 p. ill. 24 cmISBN:
  • 0130411507
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Item type Current library Collection Call number Copy number Status Date due Barcode
Buku Buku PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR Koleksi Umum (Rak Terbuka) 658.827 KEL (Browse shelf(Opens below)) 32980 Available 0000042760

Includes bibliographical references and index.

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