The innovative seller : keeping pace in an AI and customer-centric world / Jake Dunlap.

Includes index.

Innovation isn't hard, breaking old habits is -- Introducing the 4Cs of modern sales transformation -- The first C: commitment to technology and AI proficiency: people, process, and technology -- The second C: current outbound and GTM strategy: pillars 1 and 2 -- The second C: current outbound and GTM strategy: pillar 3 -- The third C: customized sales experience -- Engineering your sales process for speed -- Mapping your sales experience during the early stages -- Mapping your sales experience during the late stages -- Mapping your sales experience to current customers -- The fourth C: consistent optimization -- The future of sales: generative AI and the changing role of sales.

"In The Innovative Seller author Jake Dunlap aims to give readers a new way to align their process to meet the modern buyer, as well as for any company looking to modernize their sales organization. Dunlap provides a new framework for how to build a revenue organization as well as out-of-the-box creative answers for daily sales situations while weaving in real stories from his career and life. This book is a reader's tactical guide to engineer a world-class sales process for both individuals and organizations. Covering topics like LinkedIn prospecting, transparency in sales, cold calling, and more, the author provides solutions for trending and long-lasting issues facing sales professionals daily"--