OMNICHANNEL RETAIL : HOW TO BUILD WINNING STORES IN A DIGITAL WORLD / Tim Mason, Sarah Jarvis

Includes bibliographical references and index.

The digital imperative -- Analogue learnings -- Is loyalty dead? -- The fundamentals of loyalty -- Data-based retailing -- The power of personalization -- 'Near me': the importance of place -- The digitally augmented store -- Mobile makeover -- Marketing in the moment -- Monetizing the customer connection -- The culture of loyalty.

"An omni-approach to retail has the potential to boost through-the-door footfall, deepen levels of customer insight, improve service, enhance loyalty and ultimately drive more sales.In today's connected and always-on world, the retail industry is under significant pressure. Digital and mobile technologies, one hour delivery apps and kerbside pickup mean many customers never step inside a bricks and mortar-sales space. Yet digital provides myriad possibilities for physical retailers. But they need to learn how to harness the art of selling both online and offline, integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel. Connecting the digital to the actual, Omnichannel Retail delivers a wealth of opportunities for the physical retail space. This fully updated new edition explains how to deliver personalized marketing, provide dynamic loyalty programmes and how to work with data. Featuring case studies including Pret a Manger, McDonalds, Asda, Woolworths Australia, Loblaws and Southeastern Grocers, this book provides tangible and proven examples of how retailers can capitalize on the rapidly evolving tech-driven world, while enhancing their traditional channels to market"--