MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02663cam a2200313 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
23191592 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250124111541.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
230617s2023 enka b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781398612723 |
| Qualifying information |
(paperback) |
| Terms of availability |
RM116.37 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
LBSOR |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
PUO |
| Modifying agency |
DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.87 |
| Item number |
MAS 2023 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mason, Tim |
| Relator term |
author |
| 9 (RLIN) |
3639 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
OMNICHANNEL RETAIL : |
| Remainder of title |
HOW TO BUILD WINNING STORES IN A DIGITAL WORLD / |
| Statement of responsibility, etc |
Tim Mason, Sarah Jarvis |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
London ; |
| -- |
New York, NY : |
| Place of producer, publisher, distributer, manufacturer |
Kogan Page, |
| Date of production, publication, distrribution, manufacture, or copyright notice |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 233 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The digital imperative -- Analogue learnings -- Is loyalty dead? -- The fundamentals of loyalty -- Data-based retailing -- The power of personalization -- 'Near me': the importance of place -- The digitally augmented store -- Mobile makeover -- Marketing in the moment -- Monetizing the customer connection -- The culture of loyalty. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"An omni-approach to retail has the potential to boost through-the-door footfall, deepen levels of customer insight, improve service, enhance loyalty and ultimately drive more sales.In today's connected and always-on world, the retail industry is under significant pressure. Digital and mobile technologies, one hour delivery apps and kerbside pickup mean many customers never step inside a bricks and mortar-sales space. Yet digital provides myriad possibilities for physical retailers. But they need to learn how to harness the art of selling both online and offline, integrating the physical seamlessly with the digital and creating something that is flawlessly omnichannel. Connecting the digital to the actual, Omnichannel Retail delivers a wealth of opportunities for the physical retail space. This fully updated new edition explains how to deliver personalized marketing, provide dynamic loyalty programmes and how to work with data. Featuring case studies including Pret a Manger, McDonalds, Asda, Woolworths Australia, Loblaws and Southeastern Grocers, this book provides tangible and proven examples of how retailers can capitalize on the rapidly evolving tech-driven world, while enhancing their traditional channels to market"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Retail trade |
| 9 (RLIN) |
1278 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Stores, Retail |
| 9 (RLIN) |
3642 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Database searching |
| 9 (RLIN) |
3645 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Electronic commerce. |
| 9 (RLIN) |
366 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Jarvis, Sarah |
| Relator term |
author |
| 9 (RLIN) |
3648 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |
| Item type |
Buku |
| Classification part |
658.87 |
| Item part |
MAS 2023 |
| Department |
JABATAN PERDAGANGAN |
| Program |
|
