Amazon cover image
Image from Amazon.com

Handbook of Research Decision-Making Techniques in Financial Marketing / Hasan Dinçer, Serhat Yüksel

Contributor(s): Material type: TextTextSeries: A volume in the Advances in marketing, customer relationship management, and E-services (AMCRMES)Publisher: Hershey, PA : IGI Global, 2020Description: xxv, 646 pages: colour illustrations ; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781799825593
Subject(s): DDC classification:
  • TM 332.1068 HAN 2020 X
Summary: "This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Buku Buku PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM SAINS SOSIAL Koleksi Pinjaman Terhad (Buku bertanda Merah) TM 332.1068 HAN 2020 X (Browse shelf(Opens below)) 1 Available B000000076
Buku Buku PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM SAINS SOSIAL Koleksi Pinjaman Terhad (Buku bertanda Merah) TM 332.1068 HAN 2020 X (Browse shelf(Opens below)) 2 Available B000000077

Includes bibliographical references and index

"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"--

There are no comments on this title.

to post a comment.