MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01476cam a2200301 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
21224976 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20241218143639.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION |
|---|
| fixed length control field |
m |o d | |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
cr ||||||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
190925s2020 pau ob 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Qualifying information |
(hardcover) |
| International Standard Book Number |
9781799825593 |
| Terms of availability |
RM1,750.75 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Language of cataloging |
eng |
| Transcribing agency |
PUO |
| Description conventions |
rda |
| Modifying agency |
DLC |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
TM 332.1068 |
| Item number |
HAN 2020 X |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Handbook of Research Decision-Making Techniques in Financial Marketing / |
| Statement of responsibility, etc |
Hasan Dinçer, Serhat Yüksel |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Hershey, PA : |
| Place of producer, publisher, distributer, manufacturer |
IGI Global, |
| Date of production, publication, distrribution, manufacture, or copyright notice |
2020 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 646 pages: |
| Other physical details |
colour illustrations ; |
| Dimensions |
29 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
A volume in the Advances in marketing, customer relationship management, and E-services (AMCRMES) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This book integrates financial and marketing functions together to make sense of environment and business-related challenges. It also explores using multi criteria decision making methods for financial challenges while marketing theories are used as theoretical bases"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Financial institutions |
| General subdivision |
Marketing |
| 9 (RLIN) |
2676 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Financial services industry |
| General subdivision |
Marketing |
| 9 (RLIN) |
2679 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Dincer, Hasan |
| Relator term |
editor |
| 9 (RLIN) |
2682 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Yuksel, Serhat |
| Relator term |
editor |
| 9 (RLIN) |
2685 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Buku |
| Classification part |
TM 332.1068 |
| Item part |
HAN 2020 X |
| Department |
JABATAN PERDAGANGAN |
| Program |
|
