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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2004.Description: 1v.(various pagings): col. ill. ; 28 cmISBN:
  • 0072547030 (alk. paper)
  • 007121478X (international ed. : alk. paper)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .K452 2004
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Item type Current library Collection Call number Status Date due Barcode
Buku Buku PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR Koleksi Umum (Rak Terbuka) 658.8 ROG 2004 (Browse shelf(Opens below)) Available 0000052440
Buku Buku PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR Koleksi Umum (Rak Terbuka) 658.8 ROG 2004 (Browse shelf(Opens below)) Available 0000052441
Browsing PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR shelves, Collection: Koleksi Umum (Rak Terbuka) Close shelf browser (Hides shelf browser)
658.8 RED Supply chains to virtual integration 658.8 RIE Bottom-up marketing 658.8 ROE Profitable marketing for the smaller company 658.8 ROG 2004 Marketing : the core / 658.8 ROG 2004 Marketing : the core / 658.8 ROS Marketing communications theory and applications 658.8 RUS Marketing

Includes bibliographical references (CN1-CN14) and index.

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