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Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

By: Contributor(s): Material type: TextTextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill/Irwin, c2004.Description: 1v.(various pagings): col. ill. ; 28 cmISBN:
  • 0072547030 (alk. paper)
  • 007121478X (international ed. : alk. paper)
Subject(s): DDC classification:
  • 658.8 21
LOC classification:
  • HF5415 .K452 2004
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Item type Current library Collection Call number Status Date due Barcode
Buku Buku PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR Koleksi Umum (Rak Terbuka) 658.8 ROG 2004 (Browse shelf(Opens below)) Available 0000052440
Buku Buku PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR Koleksi Umum (Rak Terbuka) 658.8 ROG 2004 (Browse shelf(Opens below)) Available 0000052441

Includes bibliographical references (CN1-CN14) and index.

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