Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson

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TextPublication details: Boston Irwin McGraw-Hill c2002Edition: Sixth editionDescription: xxvi,582p. ill.; 26cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Buku	PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR	Koleksi Umum (Rak Terbuka)	658.8 PET (Browse shelf(Opens below))	44458	Available		0000035291

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Previous	658.8 OXE Executive action in marketing	658.8 PAR Strategic marketing management a means-end approach	658.8 PER Basic marketing a global-managerial approach	658.8 PET Consumer behavior and marketing strategy	658.8 PRI PRINCIPLES of marketing	658.8 PRI BUDAYA Dan Rakyat Kumpulan Artikel	658.8 PRI Marketing basic, concepts and decisions	Next

Includes bibliographical references and index

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