Consumer behavior and marketing strategy
Peter, J. Paul
Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson - Sixth edition - Boston Irwin McGraw-Hill c2002 - xxvi,582p. ill.; 26cm
Includes bibliographical references and index
0072410647
Consumer behavior
Marketing
Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson - Sixth edition - Boston Irwin McGraw-Hill c2002 - xxvi,582p. ill.; 26cm
Includes bibliographical references and index
0072410647
Consumer behavior
Marketing