MARKETING ethics cases and readings edited by Patrick E. Murphy, Gene R. Laczniak.

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Material type: Text

TextPublication details: Upper Saddle River, NJ Pearson Prentice Hall c2006.Edition: 1st.edDescription: xii, 172 p. ill. 23 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Buku	PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR	Koleksi Umum (Rak Terbuka)	174.4 MAR (Browse shelf(Opens below))	33163	Available		0000042655

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Previous	174.4 HAM Professional Ethics in the Construction Industry	174.4 MAN MANAGEMENT ethics contemporary contexts	174.4 MAN ROADWORK theory and practice	174.4 MAR MARKETING ethics cases and readings	174.4 NEL Law and ethics in global business how to integrate law and ethics into corporate governance around the world	174.4 RES RESPONSIBLE leadership in business	174.4 ROS Business ethics	Next

Includes bibliographical reference and index

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