MARKETING ethics cases and readings

MARKETING ethics cases and readings edited by Patrick E. Murphy, Gene R. Laczniak. - 1st.ed. - Upper Saddle River, NJ Pearson Prentice Hall c2006. - xii, 172 p. ill. 23 cm.

Includes bibliographical reference and index

0131330888


Business ethics.
DRM,AEN,DPM
Marketing.