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Marketing research an applied approach Naresh K. Malhotra, David F. Birks.
Material type:
TextPublication details: Harlow Prentice Hall c2005Edition: 2nd edDescription: xxiii, 753p.: ill 26cm dISBN: - 0273695304
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | Koleksi Umum (Rak Terbuka) | 658.83 MAL (Browse shelf(Opens below)) | 32480 | Available | 0000042685 |
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| 658.83 LEH Product management | 658.83 MAL Basic marketing research a decision-making approach | 658.83 MAL Basic marketing research a decision-making approach | 658.83 MAL Marketing research an applied approach | 658.83 MAL Marketing research an applied orientation | 658.83 MAR MARKETING research | 658.83 MAR MARKETING research and modelling progress and prospects : a tribute to Paul E. Green |
Includes bibliographical references and index
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