Marketing research an applied approach

Malhotra, Naresh K.

Marketing research an applied approach Naresh K. Malhotra, David F. Birks. - 2nd ed. - Harlow Prentice Hall c2005 - xxiii, 753p.: ill 26cm d

Includes bibliographical references and index

0273695304


DRM,AEN,DPM
Marketing research.
Marketing research--Management