MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01033pam a2200289 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
mysiuu |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250520125924.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
240403s2023 xxua 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781292433103 |
| Qualifying information |
(paperback) |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UPU |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
UPU |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) |
|---|
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
HF5415 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) |
.A735m 2023 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Armstrong, Gary, |
| Relator term |
author. |
| 9 (RLIN) |
3144 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing : |
| Remainder of title |
an introduction / |
| Statement of responsibility, etc |
Gary Armstrong, Phil Kotler with Marc Oliver Opresnik. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fifteenth edition, global edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Harlow : |
| Place of producer, publisher, distributer, manufacturer |
Pearson, |
| Date of production, publication, distrribution, manufacture, or copyright notice |
[2023] |
| 264 #4 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Date of production, publication, distrribution, manufacture, or copyright notice |
© 2023. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
701 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia. |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Kotler's name appears first on the earlier ed. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kotler, Philip, |
| Dates associated with a name |
1931-, |
| Relator term |
author. |
| 9 (RLIN) |
4379 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Opresnik, Marc Oliver, |
| Relator term |
author. |
| 9 (RLIN) |
5628 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Item type |
Buku |
| Department |
JABATAN PERDAGANGAN |
| Program |
DRM |
