Marketing : an introduction /
Armstrong, Gary,
Marketing : an introduction / Gary Armstrong, Phil Kotler with Marc Oliver Opresnik. - Fifteenth edition, global edition. - 701 pages : illustrations ; 28 cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and index.
9781292433103
Marketing.
Marketing : an introduction / Gary Armstrong, Phil Kotler with Marc Oliver Opresnik. - Fifteenth edition, global edition. - 701 pages : illustrations ; 28 cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and index.
9781292433103
Marketing.