Strategic Market Management, (Record no. 62706)

MARC details
000 -LEADER
fixed length control field 00823 a2200265 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250212162027.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250212b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781119802860
Qualifying information paperback
040 ## - CATALOGING SOURCE
Original cataloging agency OCLC
Language of cataloging eng
Modifying agency PUO
Description conventions puo
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number AEK 2023
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
9 (RLIN) 3897
245 ## - TITLE STATEMENT
Title Strategic Market Management,
Remainder of title David A. Aaker, Christine Moorman
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of producer, publisher, distributer, manufacturer Hoboken, New Jersey
Place of production, publication, distribution, manufacture Wiley,
Date of production, publication, distrribution, manufacture, or copyright notice 2023
300 ## - PHYSICAL DESCRIPTION
Extent ix, 326 pages
Other physical details illustrations
Dimensions 24 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing General
9 (RLIN) 4167
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
9 (RLIN) 3033
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
9 (RLIN) 1695
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Source of heading or term Marketing Gestion
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Moorman, Christine
9 (RLIN) 4170
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Buku
Department JABATAN PERDAGANGAN
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM PERPUSTAKAAN POLITEKNIK UNGKU OMAR, CAWANGAN BERCHAM 12/02/2025 3 412.56   12/02/2025 412.56 12/02/2025 Buku