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Strategic Market Management, David A. Aaker, Christine Moorman

Aaker, David A.

Strategic Market Management, David A. Aaker, Christine Moorman - ix, 326 pages illustrations 24 cm

ISBN: 9781119802860

Subjects--Topical Terms:
Marketing General
Marketing Management
Strategic planning

Dewey Class. No.: 658.8 / AEK 2023

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