Marketing to the ageing consumer (Record no. 55427)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00655nam a2200217Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000018495 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150311 enk eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230378193 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8008 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | STR |
| -- | 2013 |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stroud, Dick |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing to the ageing consumer |
| Remainder of title | the secrets to building an age-friendly business |
| Statement of responsibility, etc. | Dick Stroud and Kim Walker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | England |
| Name of publisher, distributor, etc. | Palgrave Macmillan |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 251 p. |
| Other physical details | ill.; |
| Dimensions | 24cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | DRM,DPM,AEN |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Older consumers |
| General subdivision | Attitudes |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Title |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Walker, Kim |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | xx, 686 p. |
| Numeration | ill. |
| Titles and other words associated with a name | 24 cm |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 05/06/2015 | V.S Media Sdn.Bhd | 19.99 | 658.8008 STR | 0000050018 | 10/11/2023 | 19.99 | 10/11/2023 | Buku |