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Marketing to the ageing consumer the secrets to building an age-friendly business

Stroud, Dick

Marketing to the ageing consumer the secrets to building an age-friendly business Dick Stroud and Kim Walker - England Palgrave Macmillan 2013 - 251 p. ill.; 24cm

Includes Index

ISBN: 9780230378193

Subjects--Topical Terms:
DRM,DPM,AEN
Marketing
Older consumers--Attitudes

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