Strategic marketing management (Record no. 55232)

MARC details
000 -LEADER
fixed length control field 00707nam a2200229Ia 4500
001 - CONTROL NUMBER
control field 0000018429
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150309 nyu eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 061833808X
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.802
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) AND
-- 2004
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Anderson, Carol H.
245 00 - TITLE STATEMENT
Title Strategic marketing management
Statement of responsibility, etc. Carol H. Anderson and Julian W. Vincze
250 ## - EDITION STATEMENT
Edition statement 2nd edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York
Name of publisher, distributor, etc. Hough Mifflin Company
Date of publication, distribution, etc. 2004
300 ## - PHYSICAL DESCRIPTION
Extent 700 p.
Other physical details ill.;
Dimensions 27cm
490 1# - SERIES STATEMENT
Series statement Instructor's Resource Manual with Tset Questions
500 ## - GENERAL NOTE
General note Includes questions and answers
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element DPM, AEN, DRM
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Title
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Vincze, Julian W.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name xx, 686 p.
Numeration ill.
Titles and other words associated with a name 24 cm
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Koleksi Umum (Rak Terbuka) PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR 03/07/2015 V.S Media Sdn.Bhd 16.50   658.802 AND 0000050313 10/11/2023 16.50 10/11/2023 Buku