Strategic marketing management
Anderson, Carol H.
Strategic marketing management Carol H. Anderson and Julian W. Vincze - 2nd edition - New York Hough Mifflin Company 2004 - 700 p. ill.; 27cm - Instructor's Resource Manual with Tset Questions .
Includes questions and answers
061833808X
DPM, AEN, DRM
Marketing--Management
Strategic marketing management Carol H. Anderson and Julian W. Vincze - 2nd edition - New York Hough Mifflin Company 2004 - 700 p. ill.; 27cm - Instructor's Resource Manual with Tset Questions .
Includes questions and answers
061833808X
DPM, AEN, DRM
Marketing--Management