Brand digital (Record no. 54347)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00691nam a2200217Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000018134 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150225 nyu eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780230617629 |
| 090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.827 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | ADA |
| -- | 2008 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Adamson, Allen P. |
| 245 00 - TITLE STATEMENT | |
| Title | Brand digital |
| Remainder of title | simple ways top brands succeed in the digital world |
| Statement of responsibility, etc. | Allen P. Adamson; foreword by David Kirkpatrick |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York |
| Name of publisher, distributor, etc. | Palgrave Macmillan, |
| Date of publication, distribution, etc. | 2008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv,290p. |
| Other physical details | col.ill. |
| Dimensions | 22cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes indexs |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Brand name products |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Branding (marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Internet marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kirkpatrick, David |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Title |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | xx, 686 p. |
| Numeration | ill. |
| Titles and other words associated with a name | 24 cm |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 23/07/2015 | V.S Media Sdn.Bhd | 299.90 | 658.827 ADA | 0000050402 | 10/11/2023 | 299.90 | 10/11/2023 | Buku |