Brand digital simple ways top brands succeed in the digital world

Adamson, Allen P.

Brand digital simple ways top brands succeed in the digital world Allen P. Adamson; foreword by David Kirkpatrick - New York Palgrave Macmillan, 2008 - xiv,290p. col.ill. 22cm

Includes indexs

9780230617629


Brand name products
Branding (marketing)
Internet marketing