Marketing (Record no. 32785)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00664nam a2200205Ia 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000010927 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231110s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256075131 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | 658.8 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | MAR |
| -- | 1989 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Berkowitz, Eric N. |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility, etc. | Eric N. Berkowitz, Roger A. Kerin, William Rudelius. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston, MA |
| Name of publisher, distributor, etc. | Irwin |
| Date of publication, distribution, etc. | c1989. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 752 p. |
| Other physical details | ill. (some col.) |
| Dimensions | 26 cm + |
| Accompanying material | 1 computer disk (5 1/4 in.) |
| 500 ## - GENERAL NOTE | |
| General note | System requirements for computer disk: IBM PC. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kerin, Roger A. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Title. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Koleksi Umum (Rak Terbuka) | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR | 22/03/2010 | Unknown | 658.8 MAR | 0000028124 | 10/11/2023 | 46387 | 10/11/2023 | Buku |