Marketing
Berkowitz, Eric N.
Marketing Eric N. Berkowitz, Roger A. Kerin, William Rudelius. - 2nd ed. - Boston, MA Irwin c1989. - xxv, 752 p. ill. (some col.) 26 cm + 1 computer disk (5 1/4 in.)
System requirements for computer disk: IBM PC.
Includes bibliographical references and index.
0256075131
Marketing.
Marketing Eric N. Berkowitz, Roger A. Kerin, William Rudelius. - 2nd ed. - Boston, MA Irwin c1989. - xxv, 752 p. ill. (some col.) 26 cm + 1 computer disk (5 1/4 in.)
System requirements for computer disk: IBM PC.
Includes bibliographical references and index.
0256075131
Marketing.