A framework for marketing management (Record no. 3136)

MARC details
000 -LEADER
fixed length control field 00608nam a2200193Ia 4500
001 - CONTROL NUMBER
control field 0000001044
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231110s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 01311452584
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) KOT
-- 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
245 10 - TITLE STATEMENT
Title A framework for marketing management
Statement of responsibility, etc. by Philip Kotler and Kevin Lane Keller
250 ## - EDITION STATEMENT
Edition statement 3rd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper saddle River,NJ
Name of publisher, distributor, etc. Pearson Education Inc.
Date of publication, distribution, etc. c2007
300 ## - PHYSICAL DESCRIPTION
Extent xxii, 360p.:
Other physical details ill.;
Dimensions 23cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element DPM, DRM
650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing-management
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        Koleksi Umum (Rak Terbuka) PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR 08/09/2008 Landasan Maju Enterprise 560.74   658.8 KOT 0000042713 10/11/2023 32612 560.74 10/11/2023 Buku