A framework for marketing management
Kotler, Philip
A framework for marketing management by Philip Kotler and Kevin Lane Keller - 3rd ed. - Upper saddle River,NJ Pearson Education Inc. c2007 - xxii, 360p.: ill.; 23cm
Includes bibliographical references and index
01311452584
DPM, DRM
Marketing-management
A framework for marketing management by Philip Kotler and Kevin Lane Keller - 3rd ed. - Upper saddle River,NJ Pearson Education Inc. c2007 - xxii, 360p.: ill.; 23cm
Includes bibliographical references and index
01311452584
DPM, DRM
Marketing-management