Consumer behavior and marketing strategy (Record no. 29080)

MARC details
000 -LEADER
fixed length control field 00692nam a2200217Ia 4500
001 - CONTROL NUMBER
control field 0000009692
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231110s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007116703X
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8342
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) PET
-- 1999
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul.
245 00 - TITLE STATEMENT
Title Consumer behavior and marketing strategy
Statement of responsibility, etc. J. Paul Peter, Jerry C. Olson.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. Irwin/McGraw-Hill
Date of publication, distribution, etc. c1999.
300 ## - PHYSICAL DESCRIPTION
Extent xxv, 545 p.
Other physical details ill. (some col.)
Dimensions 26 cm.
500 ## - GENERAL NOTE
General note Irwin/McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 481-510) and indexes.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Olson, Jerry C.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Title.
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        Koleksi Umum (Rak Terbuka) PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR 18/08/2009 Isba Publication 80.00   658.8342 PET 0000034111 10/11/2023 44636 80.00 10/11/2023 Buku
        Koleksi Umum (Rak Terbuka) PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR 18/08/2009 Isba Publication     658.8342 PET 0000034112 10/11/2023 44635   10/11/2023 Buku
        Koleksi Umum (Rak Terbuka) PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR 18/08/2009 Isba Publication 80.00   658.8342 PET 0000034113 10/11/2023 44637 80.00 10/11/2023 Buku
        Koleksi Umum (Rak Terbuka) PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR 18/08/2009 Isba Publication 80.00   658.8342 PET 0000034114 10/11/2023 44638 80.00 10/11/2023 Buku