Consumer behavior and marketing strategy
Peter, J. Paul.
Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 5th ed. - Boston Irwin/McGraw-Hill c1999. - xxv, 545 p. ill. (some col.) 26 cm.
Irwin/McGraw-Hill series in marketing
Includes bibliographical references (p. 481-510) and indexes.
007116703X
Consumer behavior.
Marketing.
Consumer behavior and marketing strategy J. Paul Peter, Jerry C. Olson. - 5th ed. - Boston Irwin/McGraw-Hill c1999. - xxv, 545 p. ill. (some col.) 26 cm.
Irwin/McGraw-Hill series in marketing
Includes bibliographical references (p. 481-510) and indexes.
007116703X
Consumer behavior.
Marketing.