Consumer behavior (Record no. 2521)

MARC details
000 -LEADER
fixed length control field 00745nam a2200229Ia 4500
001 - CONTROL NUMBER
control field 0000000839
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231110s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131869604 (alk. paper)
090 00 - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) 658.8342
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) SCH
-- 2007
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Schiffman, Leon G.
245 00 - TITLE STATEMENT
Title Consumer behavior
Statement of responsibility, etc. Leon G. Schiffman, Leslie Lazar Kanuk.
250 ## - EDITION STATEMENT
Edition statement 9th.ed
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N.J.
Name of publisher, distributor, etc. Pearson Prentice Hall
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 561, C-38, G-11, I-22 p.
Other physical details col. ill.
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical reference and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element DRM,AEN,DPM
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Motivation research (Marketing)
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name xx, 686 p.
Numeration ill.
Titles and other words associated with a name 24 cm
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Kanuk, Leslie Lazar.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Title
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Cost, replacement price Price effective from Koha item type
        Koleksi Umum (Rak Terbuka) PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR PERPUSTAKAAN TAN SRI OTHMAN MERICAN, POLITEKNIK UNGKU OMAR 18/09/2008 Far Read Resources 704.95   658.8342 SCH 0000042940 10/11/2023 33064 704.95 10/11/2023 Buku