Consumer behavior
Schiffman, Leon G.
Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk. - 9th.ed - Upper Saddle River, N.J. Pearson Prentice Hall c2007. - xix, 561, C-38, G-11, I-22 p. col. ill. 27 cm.
Includes bibliographical reference and index
0131869604 (alk. paper)
Consumer behavior.
DRM,AEN,DPM
Motivation research (Marketing)
Consumer behavior Leon G. Schiffman, Leslie Lazar Kanuk. - 9th.ed - Upper Saddle River, N.J. Pearson Prentice Hall c2007. - xix, 561, C-38, G-11, I-22 p. col. ill. 27 cm.
Includes bibliographical reference and index
0131869604 (alk. paper)
Consumer behavior.
DRM,AEN,DPM
Motivation research (Marketing)